Master the Media explains media history, purpose, and messaging so teachers and parents can empower students with critical-thinking skills which lead to informed choices, the ability to differentiate between truth and lies, and discern perception from reality. Media literacy can save the world.
Researchers predict that, in 2015, the average American will spend more than fifteen hours every day listening, reading, clicking, and viewing media. Without question, television, films, radio and music, the Internet, social media, news programs, and books and magazines are part of our daily lives. And while some claim that all of this media consumption is detrimental to society, the truth is it doesn’t have to be.